Corporate social responsibility refers to the enterprise profit maximization in the work at the same time, also undertake to employees, consumers, social responsibility to the community and the environment, including abide by business ethics, production safety and protection, occupational health, protect the legal rights and interests of labourers, saving resources, support charity, donations social commonweal, protecting vulnerable groups, etc.At the same time, for an enterprise, its social responsibility is not simply to add a prescriptive ethical standard in the enterprise management, because these provisions are external to the enterprise, with additional things, which cannot play a regulating role of moral self-discipline.In fact, in order to prove that their products are produced under ethical conditions, enterprises must regard social responsibility as an important matter to enhance their reputation and then their public image. This responsibility means that enterprises make moral "guarantee" to the society for their behaviors.
For the responsibility of enterprise managers and employees, the enterprise should set up the people-oriented concept, care for the enterprise people, respect people, pay attention to the education and development of people, and protect the labor rights and interests of employees.Pay attention to the improvement of the production and operation environment, improve the safety awareness of workers, ensure the safety of workers.The enterprise has the responsibility to provide a fair working environment and working opportunities and promote the development of employees through certain systems.Paying attention to the needs of employees, meeting people's material and spiritual needs, and improving the satisfaction of managers and employees is the key to the development of enterprises, and also the responsibility of enterprises to employees.The quality of enterprise insiders plays a decisive role in the development of the enterprise. It is the enterprise's obligation to its employees to use good people, retain and develop people, and it is also the enterprise's treasure to win the competition.
To the responsibility of consumers, the enterprise must ensure that the product is safe and effective and applicable, also must establish the "customer first, safety first" concept, must strictly fulfill the responsibility to consumers.Enterprises have the following responsibilities to consumers: 1. To ensure the quality of products, to provide safe and effective products, to meet consumer demand, quality first, this is the basic responsibility of enterprises.2. False publicity and other fraudulent activities shall not be conducted to consumers.3. In view of the low consumption capacity of Chinese consumers, enterprises should start from reality, reduce costs and provide more affordable products to consumers.4, dare to admit mistakes to consumers, assume the responsibility of consumer consumption losses.4. Enterprises have the responsibility to constantly develop new products to meet the latest requirements of consumers.
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